About Us

Our company is a testament to relentless dedication and exceptional performance. Since our inception, we have established a robust presence across the entire Northern Region of India, setting benchmarks in the Iron and Steel industry. Our journey began with a significant appointment as the Stockiest cum Marketing Promoter for M/s Jindal Iron & Steels Co. Ltd., Mumbai. 

​

Recognizing the immense potential and market demand, we diversified our operations in 1996-1997. This strategic decision led to our distributorship for M/s Finolex Industries Ltd., Pune, focusing on PVC Resin, a product integral to the manufacturing of PVC Pipes, Tubes, Sheets, Electrical Wires, and various plastic items. Our entry into the PVC Resin market was met with overwhelming acceptance, culminating in partnerships with industry giants M/s Reliance Industries Ltd., Mumbai, and M/s I.P.C.L., Baroda. Our performance in this sector was unparalleled, and we became the highest lifter of PVC Resin in Northern India for the financial year 1998-1999.

​

In our pursuit of growth and market expansion, we were appointed as Consignment Stockiest by M/s GAIL (India) Ltd., a Maharatna company, in 1999-2000 for their petrochemical products, including HDPE and LLDPE. These materials, crucial for various industries like pipes, optic fiber cables, molded furniture, and packaging, reinforced our market presence and reputation. Our consistent performance made us one of the top lifters of petrochemicals for GAIL from the financial year 1999-2000 onwards.

​

Our success is built on a foundation of strong relationships with both suppliers and customers. We pride ourselves on our customer-centric approach, adhering to the philosophy that "Customer is the King." Our commitment extends beyond sales, encompassing after-sales service and proactive customer engagement. By closely monitoring our customers' financial and market positions, we anticipate and resolve issues promptly, fostering lasting partnerships.

​

In 2005, we ventured into importing a diverse range of polymer products from esteemed global companies, including Formosa Plastic Corporation, Equate Petrochemical Co., NCT Middle East Fze., Oman Polypropylene LLC., Titan Trading Corp. SDN. BHD., S K Energy, Ineos Vinyls Sales GMBH, and Saudi Basic Industries. This expansion has enriched our product portfolio and strengthened our market position.

​

We actively participate in various industry events and exhibitions, showcasing our products and expertise. Our marketing team is diverse and skilled, proficient in multiple languages including English, Hindi, and Punjabi, ensuring effective communication and outreach.

​

Our infrastructure supports our extensive operations, equipped with advanced technology and tools. We employ the latest SAP software for seamless management, and our 24-hour e-banking service keeps us at the forefront of financial technology. Our dedicated teams across marketing, technical, finance, purchase, and administrative departments work in synergy to deliver excellence consistently.

​

Join us on our journey of excellence, where commitment, innovation, and customer satisfaction drive every endeavor.